South Florida Classical Review wants you to advertise

By Lawrence A. Johnson

It’s that time of year again when we make a request to South Florida Classical Review readers and local music organizations to support this website through banner advertising.

As we start our fourth full season, it is clear that South Florida Classical Review has become the undisputed leader in covering the regional classical music scene. From Palm Beach to Coral Gables, we provide the smart, informed and comprehensive classical coverage that no newspaper or website can equal.

Several of the area’s leading music organizations support this site and we are grateful for that continued support. Yet the fact is that running an arts journalism website like this on a very tight budget still requires additional revenue to allow us to continue our work. We do not charge for access and South Florida Classical Review’s vast archive is always available online for free.

Nor are we a charitable institution, a foundation or a nonprofit that can draw on tax-free financial support from public grants or private benefactors. We are a business and, as a business, we depend on advertising for our upkeep. As low as we keep operating expenses, we require ad revenue to pay our writers, maintain our website, and to expand in covering music organizations throughout South Florida.

I ask all regular readers who would like to see South Florida Classical Review continue its work, to consider purchasing banner advertising for their businesss. You can contact me for advertising details and rates including generous specials for package buyers.

The majority of our advertisers have been classical performing organizations, but we are by no means limited to music ensembles or classical artists. Restaurants, hotels, clubs, law offices, car dealerships, universities, accounting firms, realtors, construction companies, private music instructors — any individual or business that would like to ensure the future of South Florida Classical Review is welcome to advertise with us.

Our traffic has grown vastly since we began and advertisers can be assured of reaching an educated, sophisticated and financially secure readership concentrated in the tricounty area. If you are not able to personally support SFCR with advertising, but know a friend, relative, or business associate who might be interested in doing so, I ask you to contact them on our behalf.

South Florida’s 2011-2012 music season promises to offer another rich and varied year of events and, with your support, South Florida Classical Review will continue to be there to cover it all in a lively, fair, and intelligent way.

Lawrence A. Johnson
South Florida Classical Review

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Wed Aug 31, 2011
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